Bigeye needed a website that could keep pace with their expansion and provide their team with the agility to iterate and scale their online presence. Their existing website, built on a complex combination of Contentful and Gatsby, presented significant challenges, including slow content updates, complex development processes, and limitations on design flexibility. Bigeye is a data observability platform helping modern data teams monitor and maintain the health of their data pipelines. As the company scaled, their existing marketing website—built on Contentful and Gatsby—was slowing them down. It was difficult to update, had performance issues, and lacked design flexibility. My role was to completely rethink the UX/UI of the site while transitioning it to Webflow, making it faster, easier to manage, and more visually aligned with their evolving brand.
The Bigeye team was facing:
1. A rigid CMS that made small content updates time-consuming and developer-dependent.
2. Limitations in implementing creative, on-brand design ideas.
3. A complex structure that was slowing site performance and damaging SEO.
4. A lack of engaging visual storytelling around a technically dense product.
5. A rigid CMS that made small content updates time-consuming and developer-dependent
As the UI/UX designer, I focused on creating a seamless, scalable, and modern digital experience. My process involved:
- UX Overhaul & Content Strategy
I redesigned the site structure to support hundreds of pages, blogs, and resources in a clean, modular way. I also worked on rethinking user flows—especially how technical content was presented to non-technical stakeholders.
- Webflow Design System Creation
I built a flexible, scalable design system within Webflow to support rapid updates by the internal team—no developers required. Components were reusable and built with accessibility and SEO best practices in mind.
- Interactive Design & Microinteractions
I introduced custom Lottie animations to simplify complex concepts like data quality monitoring. This added visual clarity and personality to the brand while guiding the user’s eye effectively.
- Performance-Centered Design
By optimizing the visual and structural layout, I ensured faster loading times, mobile responsiveness, and better overall site performance.
- Visual Refresh
I worked closely with Bigeye’s branding to bring a modern, data-focused aesthetic that felt both technical and human—balancing clean grids with pops of color and motion.
-Significantly faster page load speeds leading to better user engagement.
-Fully editable CMS allowing Bigeye’s team to manage content without developers.
-Stronger brand perception through a modern, animated, and highly-polished design.