PlantSwitch is turning plants into plastic, creating plant-based, biodegradable, and compostable resins that are used to make everything from single-use forks to cosmetic containers to car parts. With a mission rooted in sustainability and a product line designed for impact, they needed a website that could tell their story, connect with eco-conscious partners, and position them as leaders in sustainable innovation.
PlantSwitch needed a website that would effectively attract new clients and investors, showcasing their innovative and sustainable solutions. Their existing website, built on WordPress, lacked the modern design and functionality to effectively communicate their commitment to sustainability and innovation. Dillon Baxter, Founder of PlantSwitch, explained:
- Lack of Clear Messaging: Their old site didn’t effectively explain how their products worked, what made them different, or why businesses should care
- Uninspiring Visual Identity: The site lacked the freshness and innovation their products represented, making it harder to stand out in a growing green-tech market.
- Limited Scalability: Their CMS and content layout weren’t built for updates, blog expansion, or showcasing impact as they scaled.
Dylan from Plantswitch said :
"We needed a website that would clearly communicate our vision for a more sustainable future and attract investors who shared our commitment to innovation."
He added:
"We're in a growing market with a lot of competitors, and we needed a website that could help us stand out."
As the UI/UX designer for PlantSwitch, I led the digital overhaul with a focus on storytelling, conversion, and eco-friendly design aesthetics. The goal was to create a fast, visually inspiring site that would educate, convert, and scale with their mission.
- Clarity Through Simplicity: Broke down product info with clean layouts, icons, and interactive sections for quick understanding.
- Sustainability Visualized: Included impact metrics, biodegradable diagrams, and lifecycle animations to showcase the science behind the product.
- B2B Funnel Optimization: Designed a “partner with us” flow that leads prospects from curiosity to conversion through FAQs, trust indicators, and value messaging.
🌱 35% increase in sample requests within the first 30 days
📉 Bounce rate dropped by 42% thanks to improved content structure
📱 Mobile traffic engagement rose by 60%, with longer session durations
♻️ Positive brand feedback from both customers and sustainability investor