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Arcadia Marketing
Branding
Website
Web3/Marketing
Arcadia Marketing
Project Name
Arcadia Marketing
Headquarters
Miami, Florida, US
Industry
Blockchain Services
Company Size
1-50 Employees
About Project
Arcadia is aweb3 marketing firm that has helped companies generate over $250M in revenue, gain over 3B+ social impression, and build lasting communities in an ever changing Web3 industry. A performance-driven marketing agency that helps brands scale through data-backed strategies, bold creative, and channel-specific growth campaigns. They approached me to create a sleek, conversion-oriented website that not only reflected their energetic brand but also streamlined how prospects engage with their services.
Problems
Before the redesign, Arcadia Marketing faced several core challenges:
- Generic Web Presence: Their old site didn’t reflect their energy, bold personality, or forward-thinking approach.
- Low Conversion Rates: Key call-to-actions were buried in cluttered layouts, resulting in missed leads and fewer demo requests.
- Outdated Visual Identity: The brand looked dated compared to competitors in the marketing space. It lacked the edge and polish that clients expect from a modern marketing partner.
- Poor Mobile Experience: Inconsistent formatting and load issues on mobile created friction, especially among their Gen Z and millennial audience base.
- Unclear Service Communication: The site failed to clearly outline services, use cases, or value propositions, leaving potential clients confused about what Arcadia actually offered.
My Contribution
I was brought on to lead the digital redesign from strategy to execution. My main focus was to create a visually impactful and conversion-optimized experience that would reflect Arcadia’s confidence, creativity, and capability.
Key deliverables included:
- UX Strategy & Wireframes: Defined clear user flows to guide prospects toward action, whether that’s booking a consultation or exploring case studies.
- Modern Visual Design: Brought the brand to life through bold colors, expressive typography, interactive hover states, and dynamic layouts.
- Responsive Design: Ensured consistency and performance across all screen sizes—desktop, tablet, and mobile.
- CMS-Driven Case Studies & Blog: Designed a scalable backend structure to help their internal team easily publish thought leadership and success stories.
- Performance-Ready Webflow Build: Optimized the site for speed, SEO, and ease of ongoing edits.
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