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Sunrise Securities
Web Design
Website
Financial Services
HabiTerre
Project Name
HabiTerre
Headquarters
Champaign, Illinois, US
Industry
Environmental Data Analytics
Company Size
11–50 employees
Project Overview
HabiTerre is a science-driven technology company focused on enabling scalable environmental intelligence for the global food and agriculture ecosystem. Its platform combines remote sensing, artificial intelligence, and advanced ecosystem models to measure and analyze agricultural productivity, carbon emissions, and environmental impact at field-level precision.
The project focused on designing a digital platform that communicates the company’s complex environmental modeling technology while making sustainability insights accessible to agribusiness leaders, food companies, and climate program developers.
Objectives
Organizations across the agriculture supply chain increasingly need reliable data to measure environmental impact, carbon emissions, and sustainability performance. However, existing tools often suffer from:
1. Fragmented agricultural data sources
2. Complex scientific outputs difficult for business stakeholders to understand
3. Lack of scalable environmental reporting tools
4. Limited visibility into supply-chain climate impact
The challenge was to design a platform that could translate deep scientific modeling into a clear, accessible digital experience for multiple stakeholders.
My Role as Lead Designer
As the UI/UX Designer, I led the experience design and visual interface development for the platform.
My responsibilities included:
• UX research and industry analysis
• Structuring the website information architecture
• Designing wireframes and interaction flows
• Creating high-fidelity UI designs in Figma
• Designing scientific data visualization sections
• Ensuring responsive design across devices
• Collaborating with development teams during implementation
Project Impact
The redesigned digital experience helps position HabiTerre as a credible technology leader in agricultural sustainability and climate intelligence. By simplifying complex environmental modeling concepts into an intuitive interface, the platform enables stakeholders to better understand and act on sustainability insights across the agricultural supply chain.
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Design by Yogesh Choudhary
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