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Arcadia Marketing
Branding
Website
Web3/Marketing
9 North Group
Project Name
9 North Group
Headquarters
U.S. agriculture and food technology
Industry
Agricultural Consulting
Company Size
11–50 employees
Project Overview
9 North Group is a strategic commercialization partner that helps agriculture, food, and ingredient companies bring innovative technologies to market. The firm works closely with startups and growth-stage companies to develop go-to-market strategies, refine product positioning, and accelerate commercial adoption.
The project focused on designing a modern digital experience that communicates the firm’s strategic consulting capabilities while highlighting its role in helping AgTech and food innovation companies successfully commercialize new technologies.
Problems
Many AgTech startups and food technology innovators face significant challenges when transitioning from product development to commercial success. While these companies often have strong technological solutions, they struggle with:
1. Market entry and product adoption
2. Go-to-market strategy development
3. Industry positioning and messaging
4. Sales infrastructure and revenue generation
5. Building partnerships with distributors and agricultural stakeholders
The digital challenge was to create a platform that clearly explains how 9 North Group bridges the gap between innovation and market traction.
My Role as UI UX Designer
As the UI/UX Designer, I was responsible for shaping the user experience and visual interface of the website.
My responsibilities included:
• UX research within the AgTech and food innovation ecosystem
• Designing the information architecture and navigation system
• Creating wireframes for core service pages and landing sections
• Designing high-fidelity UI layouts in Figma
• Developing visual storytelling for commercialization strategies
• Ensuring responsive layouts across desktop and mobile devices
• Collaborating with developers to maintain design consistency during implementation
Impact
The redesigned digital platform helps position 9 North Group as a trusted commercialization partner for AgTech and food technology innovators. By simplifying complex market strategy concepts and presenting them through clear UX design, the platform enables founders and investors to better understand how the firm accelerates market adoption and business growth.
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Design by Yogesh Choudhary
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