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PlantSwitch
Web Design
Website
Technology
Verdant Robotics (AI)
Project Name
Verdant Robotics
Headquarters
Hayward, CA, US
Industry
Agricultural Technology
Company Size
50+ employees
About Project
Verdant Robotics is at the forefront of revolutionizing modern agriculture through AI-powered robotics. They developed the SharpShooter—a precision spraying and data analytics system designed to reduce chemical usage and improve crop health. They needed a digital presence that matched their cutting-edge innovation and could speak confidently to investors, farmers, and ag-tech stakeholders alike. It was about aligning Verdant Robotics’ game-changing technology with a compelling, modern design that could accelerate their mission and resonate with a global ag-tech audience.
That's where I came in.
Problems
Before our collaboration, Verdant Robotics lacked a strong digital presence. Despite having groundbreaking technology, they were struggling with:
Low Online Visibility: Without a modern website, it was difficult for potential clients, partners, and investors to discover or understand their offering.
Confusing Messaging: Their cutting-edge tech was complex, and they didn’t have a clear way to explain its value in simple, visual terms—causing missed opportunities.
Lack of Credibility: In the ag-tech space, trust is everything. Not having a professional site made the brand appear underdeveloped and less investor-ready.
No Central Hub for Information: Clients had no clear place to explore product details, request demos, or understand use cases—leading to lost leads and inefficient communication.
Solution and My Contribution
As the lead UI/UX designer for this project, I was responsible for translating their complex technology into a clean, compelling, and user-friendly web experience. My goal was to visually communicate precision, efficiency, and sustainability—the very essence of Verdant’s mission.
Key deliverables included:
User Experience Design: Created intuitive navigation and simplified messaging to guide users (farmers, partners, and investors) to key information efficiently.
Visual Design: Developed a modern, tech-forward aesthetic with agricultural warmth—balancing innovation with approachability.
Storytelling through Design: Showcased their SharpShooter system with custom illustrations, subtle animations, and clear value propositions to help users instantly understand the tech.
Responsive Design: Ensured a seamless experience across devices, from mobile to desktop, especially for on-the-go farmers and field teams.
The Impact
Boosted Credibility: The new website elevated Verdant’s brand perception, making them look as cutting-edge as their technology.
Investor Readiness: A polished digital experience helped support their investor pitches and funding rounds.
Conversion-Driven: Clear CTAs and structured content helped guide potential clients to demo requests and partnership inquiries.
Organic Growth: By structuring the site with strong SEO fundamentals and purposeful content hierarchy, we laid a solid foundation for future traffic growth.
Results
97.9%
Reduction in Chemical Waste (highlighted visually)
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Design by Yogesh Choudhary
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